Jörg Hesselink is CEO of DC Smarter and, as an experienced IT manager, has extensive expertise in the management and operation of IT infrastructures. He has spent more than three decades in various management positions. As Global Head of IT Infrastructure at GfK, he was responsible for its transition to a hybrid, multicloud-based infrastructure. Prior to that, as Global Senior Director at Honeywell, his focus was on developing a global IT strategy and digital transformation. 

As an experienced IT executive, Jörg Hesselink has a proven track record of success. He has implemented numerous large-scale IT infrastructure projects, delivering outstanding results both economically and organizationally. His specialties include IT service management, Six Sigma Total Quality, artificial intelligence, augmented reality, and blockchain. 

Ismar Efendic has over 16 years of experience in information technology. At companies such as adidas and GfK, he was responsible for the development and launch of a new global infrastructure platform. He successfully led teams of more than 100 developers and completed the projects on time and within budget. Ismar Efendic is a committed advocate of agile and lean methodologies. He strongly believes that companies can deliver products and services better and faster with these approaches. He is a certified SAFe Scrum Master and product owner and is experienced with a variety of agile frameworks.

As CTO, Ismar Efendic enthusiastically learns new technologies with the aim of using them to solve real problems. He is particularly interested in the potential of AR and AI. He is convinced that these technologies can improve our lives and our work. This drive gave rise to DC Smarter with the innovative product DC Vision.